Ethics, Best Practices and Effective Strategies Training for Executive, Admissions and Marketing Professionals
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2nd Annual South-East Event
April 18 - 19, 2018 - Nashville, TN (registration opens December 1st)
For Registrations, Click here
6th Annual West Coast Event
October 17 – 18, 2018 (registration opens May 1st)
Call for Presenters for LA OPEN on May 1st


There is no greater purpose in our field than to be a resource to the clients and families we serve.


What started as a dinner conversation in 2012 about the need for quality training and collaboration for our admissions and marketing teams has developed into an event many treatment owners and executives are counting on to provide ethics, leadership, mentorship and collaboration for the front-line staff throughout the industry.

As a program executive, an admissions and/or marketing representative you have the potential to change lives and heal generations of families. Every call or contact with a family is an opportunity to change families and save a life. That initial voice on the phone, be it a receptionist, intake person or community representative may be the only person the caller ever reaches out to. Our responses and communication with that person is vital. Raising the professionalism in our field with education, shared experience and communication of knowledge is essential to achieve success.

Our hope is that no matter how long you have been in the field 10 years or 10 days there is something new for you to learn or share here today. It is our vision and the goal of so many of us together to transform our field into a shared mindset of abundance rather than divided in scarcity. To collaborate and connect professionals and families with the best treatment resource and therefore opportunity for healing available to them is the message we hope you carry back with you into your center and community. These opportunities may or may not always be within the centers we are representing, but by living in abundance and making the best referral for each and every family our field will continue to grow and save lives. If you are new to this field then you continue to be part of the most important people in this room. What character traits you nourish, skills you develop and new information you learn will benefit both your own personal and professional development as well as serve the potential growth of your center. We urge you to reach out in these rooms today and find mentors, colleagues with years of experience and attitudes of abundance. If you are those colleagues reach out to those who are newer and striving for excellence. Let's join in the spirit of abundance and share our knowledge and experience- changing the future lives of generations.


Event Schedule

Schedule has been updated!

Nashville Presenters

The best in their fields of Admissions & Marketing

Beck Gee-Cohen

Beck resides in Los Angeles, CA. He has over 12 years of personal recovery and continues to address concerns of equality and acceptance of LGBTQ+ in recovery communities. Beck’s master’s degree is in Addiction Studies from Hazelden Graduate School...

Candace Bruce

Candace Bruce has extensive executive-level experience and leadership in behavioral healthcare. With more than 25 years of treatment experience in addiction, eating disorder and other co-occurring disorders, she has held a range of positions in executive management including Director...


Derek is a co-founder of Legacy Outdoor Adventures and a seasoned professional in the field of with 18 years of experience working in the Outdoor Behavioral Healthcare industry. Derek was the recipient of the 2017 Utah Community Service award for his nonprofit work...

Ramona Cruz-Peters

Elizabeth is a licensed psychotherapist, consultant, and trainer with specializations in Utilization Review and Quality Assurance, and has a private practice north of Los Angeles, CA. Elizabeth works closely with clinical teams across the United States...

Greg Rosenbaum

Greg Rosenbaum has worked in addiction treatment for the last 5 years in various roles from operations, finance, admissions, and marketing. Most recently, Greg has been involved in building admissions and outreach teams as both a Director of Admissions and Business Development...

Holly Daniels

Holly Daniels, PhD, LMFT, is the Clinical Systems Director for Sober College, a young adult treatment center in Los Angeles. Holly specializes in both eating disorder and addiction treatment and has been a therapist and mindfulness teacher for over 10 years. She oversees both the clinical and outreach...

Kelly Farrell

Kelly learned design and branding working in advertising as an Art Director and Designer for several national brands. The future she envisioned included a more passionate approach to the work and direct engagement with her clients. Now a fierce brand advocate, Kelly specializes in healthy branding...

Mark Oerther

With over 16 years of experience in the industries of mental health, substance abuse, and recovery, Mark is a veteran of healthcare program development and marketing. His roles have included admissions, business development, direct care and supervision in therapeutic settings, and therapeutic...

Mike Neatherton

Mike Neatherton is an industry leader with a career spanning more than 30 years. When Mike joined Northbound he immediately began to transform the corporate culture by building on the transformational leadership principles of transparency, authenticity, and collaboration. Mike believes that successful...

Robbin Mooney

Robbin Mooney has worked in the addiction field since 1998 in various business development, public relations and marketing roles. Robbin serves as the Outreach and Communications Liaison for Crossroads Centre Antigua which is an internationally recognized addiction treatment program...

Ruth Ann Rigby

Ruth Ann Rigby was born and raised in Jackson, MS, graduated from the Education Center. After graduating from HS, she went on to pursue a degree in Education from Belhaven, Holmes Community College and William Carey. She worked in the field of sales management and marketing...



As the Admissions & Marketing Symposium has grown we found that taking the time to honor leaders in our professional field that exhibited, year after year, the greatness we are hoping to characterize.

Silver Shoe: The ‘Admissions and Marketing Silver Shoe’ award is presented to a highly regarded member of the addition and mental health community, who consistently portray excellence in ethics, professions standards and work ethic.

Distinguished Leader: The ‘Admissions and Marketing Distinguished Leader’ award is presented to an exemplary pioneer and leader in the addiction and mental health treatment community. The individual that is honored with this award has created a path for other to follow that represents leadership, integrity, intelligence and tenacity in the fight for clients and families to be provided high-quality and ethical treatment.

2017 Honoree’s

Distinguished Leader Award

Michael Stone, M.D., FAAFP, Board Certified in Addiction Medicine

Founder and Clinical Director, President

Dr. Stone founded Cornerstone of Southern California in 1984, when he recognized that many addicts, who needed help, could not afford hospital stays. He believes that not all addicts need to be in a hospital to get well. They can live in home-like settings and have time for social interaction and daily living skills, in addition to lectures and therapy. Dr. Stone has treated over 70,000 addicts and their families' since 1969. He is well known and respected in the professional community. He has treated clients from all walks of life as well as celebrities and prominent business professionals from all over the world.

He graduated from Sheffield University Medical School, England in 1967. In 1969 he opened and directed the first hospital-based treatment center in Canada. He was Medical Director of Care Unit Hospital, Orange, a famous psychiatric hospital, at a time when alcoholism and drug treatment was coming out of the closet and becoming more acceptable. He and his team were asked to train the first medical director and family program director at the Betty Ford Center.

Dr. Stone is a caring professional who has committed himself to helping people with addictive diseases. Many of his patients have dual diagnoses and co-occurring disorders in addition to their addictive disease. Dr. Stone has been married for 50 years. He is extremely proud of his 3 adult children who work full-time at Cornerstone. He enjoys the beach, loves dogs, and reads science fiction novels in his free time. His special loves are his 5 grandchildren with whom he enjoys spending time.

First, who am I and why should you believe me? Well, as a young family doctor I arrived in the metropolis of Estevan, Saskatchewan (population 10,000) in the fall of 1969 just as the Sisters of St. Joseph decided to open an addiction treatment unit in their community hospital. None of the doctors in town wanted the job of Medical Director and neither did I. Anyway, another doctor and I were volunteered.

At the time my belief was that addicts were just weak people who needed to pull themselves together and stop drinking or using. I soon learned I was so wrong in my understanding of addiction. A lay person, Ray McNab, sat me down late in 1969 and read me the riot act. He was very clear, "How the heck are addicts going to get help/treatment if you so and so doctors cannot get your act together and start treating them for the disease they so clearly have?" He directed me to read some books, especially the Big Books of Alcoholics Anonymous, and attend some AA meetings. Luckily for my addict patients I quickly became educated in addiction medicine and got rid of my old ideas and feelings about "those" sorts of people.

Today I look back over the past 50 years and I am very pleased that I have been able to help over 70,000 addicts and their support systems in that time. I continue to practice addiction medicine as a family physician and love it most of the time. Some of his credentials are:

  • Board Certified in Family Medicine
  • Board Certified by the American Board of Addiction Medicine
  • Diplomat of the American Academy of Pain Management

Silver Shoe Award
Kurt Garbe
Kurt Garbe

Kurt Garbe is an important resource for families and clients searching for a specific treatment program. Kurt has over thirty years of experience in the chemical dependency and mental health fields. He has served as the Director of Crisis Intervention and Admissions for the A.S.A.P. Family Treatment Program, Director of Admissions for the Discovery Adolescent Treatment Program and Director of Intake and Referrals at Anacapa By the Sea. Kurt holds a Master of Arts in Marriage, Family and Child Counseling from Pacific Oaks College in Pasadena, California. Kurt now works as a consultant for Psychological Care and Healing, Visions Adolescent Treatment Center and Cottage Residential Center. Kurt has been married to his wife Anna for 27 years and they have two children together, Kirsten and Drew. Last April, he became a proud grandfather to his first grandson, Oliver.